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TOURIST CAMPAIGN LAUNCHED TO ATTRACT OVERSEAS VISITORS TO CORNWALL

8 August 2013

Tourist campaign launched to attract overseas visitors to Cornwall

A tourism campaign has been outlined to highlight the beauty of the Westcountry to foreign visitors, one which is being spearheaded by Visit Britain.

While the fine selection of luxury cottages in Cornwall prove irresistible for so many UK holidaymakers, it is clear that more can be done to help lure visitors from overseas. Called 'Beyond London', the campaign involves Visit Britain handing out a list of suggested destinations to promote, one which will be handed out to offices abroad.

The initiative has been drawn up after it emerged that the region is being ignored by so many visitors from overseas, with half of the record-breaking 31 million who came to the UK last year staying in the capital and never exploring outside the M25. Only 3% of visitors from Norway and 7% of those from France and the US included a visit to the South West, so the campaign to show off the beauty of the beauty of the region is clearly justified.

 

 Image Credit: joeflintham (Flcikr.com)


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