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19 June 2014

New online campaign aimed at attracting more German tourists to Cornwall

The award-winning holiday destination of Cornwall is a favourite among many visitors not just from the UK but Europe too, and in particular Germany. And now the area that see’s it’s holiday cottages, hotels, B&B’s and dog-friendly accommodation in Cornwall fully-booked every year is set to see even more German visitors all hoping to enjoy the scenery described in Rosamunde Pilcher’s books.

This comes as a new online campaign has been launched which looks to entice German holiday makers in addition to the already 250,000 that visit Cornwall annually, looking to make the most of enjoying the landscapes and places depicted in the TV adaptations they have been enjoying since the 1980s.

The campaign is a joint enterprise between a host of organisations including Visit Cornwall, Visit England, Newquay Cornwall Airport and German airline, Germanwings, which has a direct route from Dusseldorf to Newquay.

The goal of the promotion will also be to encourage people to use the air route in time for the German school holidays and increase visitor numbers to Cornwall.

It will run across various German media platforms until mid-July.

Head of Visit Cornwall, Malcolm Bell said there definitely was a Rosamunde Pilcher effect with German tourists which creates the same attention and interest as with the Doc Martin effect or the Jamaica Inn effect.

Last year, Devon, Cornwall and Somerset attracted 1.3 million visits from abroad – 536,000 in Devon (up 148,000), 319,000 in Cornwall (an increase of 16,000) and 496,000 in Somerset (up 101,000).

Overseas visitors spent a cool £552 million in the Westcountry in 2013 with 2014  hoping to match those figures.

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